The Holland Cooper Edit – The Brand Behind Britain's Country Style
There are few names in British country fashion that carry quite the same weight as Holland Cooper. Since its founding by designer Jade Holland Cooper, the brand has carved out a distinctive space at the intersection of heritage craftsmanship and contemporary luxury — producing pieces that feel equally at home on the Cheltenham racecourse, a Cheshire country walk, or a relaxed weekend in the village.
At Cheshire Country Store, we've long believed that great country style doesn't have to choose between practicality and elegance. Holland Cooper proves that every season.
The Brand Story
Jade Holland Cooper launched her eponymous label with a clear vision: to create a wardrobe for the modern country lifestyle — one that honours British heritage without feeling stuck in the past. The result is a collection that blends tailored silhouettes, premium fabrics, and considered detailing with the kind of durability that country living demands.
From the iconic waterproof jacket to the cult-favourite Driving Loafer, every Holland Cooper piece is designed to be worn, loved, and reached for again and again.
The Signature Pieces
The Classic Waxed Jacket
A true country wardrobe essential. The Holland Cooper Classic Waxed Jacket combines classic British waxed cotton construction with a tailored, feminine silhouette — offering exceptional weather protection without sacrificing style. Whether you're heading out for a morning walk or a day at the races, it's the jacket that does it all.
The Contour Trouser
Tailored to flatter, the Contour Trouser has become a wardrobe staple for women who want polish without compromise. The stretch fabric moves with you, the cut is impeccably refined, and the colourways — Chocolate, Ink Navy, Black — work across every occasion.
The Country Fleece Gilet
Layering is the cornerstone of country dressing, and no piece does it better than the Holland Cooper Country Fleece Gilet. Warm, lightweight, and effortlessly stylish, it sits perfectly over a shirt or beneath a wax jacket. Available in various colours.
The Driving Loafer
A Holland Cooper icon. The Driving Loafer brings a touch of equestrian elegance to everyday footwear — crafted in premium leather with a distinctive moccasin toe and signature hardware. Available in Chocolate, Tan, Black, Taupe, and Ink Navy.
Dressing for the Country Lifestyle
The beauty of Holland Cooper is its versatility. Here's how to build an outfit for three key country occasions:
Country Walk
Start with the Country Fleece Gilet over a roll neck knit, pair with the Contour Trouser, and finish with the Driving Loafer or a pair of waterproof boots. Practical, polished, and unmistakably Holland Cooper.
Race Day
The Classic Wax Jacket over a tailored skirt or contour jean, accessorised with a Chelsea Merino Bobble Hat and a Clare Haggas silk scarf. For Cheltenham inspiration, take a look at our race day style guides.
Casual Weekend
The Signature Quarter Zip Sweat paired with the High Rise Slim Jean and the Knightsbridge Court Trainer. Relaxed but refined — exactly what the weekend calls for.
New In This Season
We've just welcomed some exciting new Holland Cooper arrivals to Cheshire Country Store. The Signature Quarter Zip Sweat — now available in Ink Navy and Stone — is already turning heads. Built from sumptuous brush-back fleece with a cropped silhouette and embroidered logo, it's the kind of piece that bridges casual comfort with understated heritage elegance.
Whether you're layering up for a brisk spring morning or heading out for a relaxed lunch, this is the season's essential mid-layer.
Why Shop Holland Cooper at Cheshire Country Store?
We hand-pick every Holland Cooper piece we stock — choosing the colourways, styles, and fits that we know our customers will love. As an independent country lifestyle retailer based in Cheshire, we bring a personal, considered approach to everything we do.